Having worked to conserve Nebraska’s wetlands over the past 30 years, and in honor of National Wetlands Month, I have been reflecting on what factors make wetland conservation successful. Thanks to the collaboration of many different partners, including landowners, we can be proud of the accomplishments made in wetland research, restoration, and management. To build on these successes, I believe it is important to broaden the network of people who understand wetlands and support their conservation. To do this, we need to expand and improve our outreach and education efforts.